News from Brand Republic
Kevin Tromp named CEO of Publicis South Africa
Publicis Worldwide has appointed former Leo Burnett leader Kevin Tromp as chief executive of Publicis South Africa.
10-03-2010
JCDecaux net income falls 77% in 2009
PARIS - Outdoor media owner JCDecaux saw its net profit fall 77.3% year on year to €24.5m during 2009, as the ad industry faced the worst downturn on record, according to the company's full results out today.
10-03-2010
AOL brings in Rubicon Project to cover withdrawal from Europe
LONDON - The Rubicon Project is benefiting from AOL's retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.
10-03-2010
BBH floats Ila rape alarm company on AIM
LONDON - Bartle Bogle Hegarty has floated the company behind its Ila rape alarm, launched by its brand invention arm Zag, on the Alternative Investment Market with a market value of more than £4.5m.
10-03-2010
Price comparison site nets deal with Premier League grounds
LONDON - Consumerchoices.co.uk, the price comparison site, has signed a deal that will see poster ads for the brand showcased across football stadiums in the UK.
10-03-2010
Publisher De Agostini appoints Carat for global media
LONDON - De Agostini, the part-works publisher, has consolidated the bulk of its global media account into Aegis network Carat.
10-03-2010
Stan James appoints Village Green to handle media account
LONDON - Stan James the bookmaker has appointed independent media agency Village Green to handle its media account.
10-03-2010
Food Standards Agency makes decision on front-of-pack labelling
LONDON - The Food Standards Agency's board has agreed a front-of-pack (FOP) nutrition labelling scheme, which incorporates both guideline daily amounts (GDAs) and traffic light colours.
10-03-2010
YouTube lands brand sponsors for cricket coverage
LONDON - Brylcreem and Lebara Mobile have become the first brands to sponsor a live sports event on YouTube by signing up to the video site's coverage of the Indian Premier League cricket.
10-03-2010
Alpen cereal bars to sponsor Grey's Anatomy
LONDON - Alpen bar, Weetabix's cereal snack, is to sponsor the new series of Five's hit US hospital drama 'Grey's Anatomy', which launches on Friday 9 April.
10-03-2010