UK Television Advertising

ITV

Can be purchased on a national or regional basis, and within the various regions this can even be broken down into macro regions, making ITV more affordable than you may of envisaged.

Also ITV has a number of national satellite channels ie ITV2,3 and 4. (+1)including 'Men & Motors'.

Within the ITV1 national and even the satellite channels airtime can be purchased across a number of time bands :

These time bands are only a guide and may differ by channel..

Coffee Time (early morning pre-noon)

Daytime (1200-16.30)

Pre-Peak (16.30-18.00)

Peak (18.00-22.00)

Late off Peak (22.00 +)

So as an example if you have a brand that is targetted against adults 50 +, they can be reached by promoting your product or service during pre-noon, daytime and 16.30-18.00
(which research shows is a prime time slot for this age group).

Of course dependent on your target market there will be various different time bands and options for reaching your potential customers.

BREAKFAST TV

Is generally between 06.00-09.25 and is operated on a national and macro regional basis by GMTV, also CH4 operate a breakfast service.

Here again dependent on your target market these are ideal for reaching houswives and houswives with kids.

You will note that GMTV carries quite a large number of toy advertisers.

CH4

Similar to ITV though tends to be slightly younger and more upmarket, available nationally and by macro regions.

CH4 also operate their own digital stations E4, MORE4, Film4 (+1), which again offer a wide range of opportunities for reaching your target market .

CH5

Available on a national basis.

Satelite/Digital Tv

The options available to you on these stations are huge, so rather than go into too much detail I will be brief. There are channels covering virtually every subject you can think off from holidays, history, music, films, sport etc.

It should be noted though that satellite TV channels can only be purchased on a national basis, though the entry levels will still be lower than launching an ITV1 national campaign.

Although ITV1 audience levels are generally higher than the satellite TV channels.

COMMENTS

It was my intention to keep the above information brief and just to give you a feel of what is available. The skill in understanding this marketplace background is where I come in with over 30 years of background working knowledge and direct contacts with the media owners.

The research audience data in the UK is highly sophisticated and this can be discussed, should you be interested in advertising on UK TV

Below I have listed the UK TV general commercial time lenghts that can be purchased here in the UK :

10', 20', 30', 40' and 60' seconds.
(the average Uk TV commercial lenghts are 30 seconds)

One of the most important and interesting changes in the Uk TV Advertising marketplace in the past decade or so, has been the launch of Satellite and Digital TV channels in the UK. Which has basically reduced the entry cost level for many advertisers thinking of using TV to promote their brands, it has also created many more viewing and buying options and opportunities.

The choice and selection of TV channels are now in the region of 200+ and growing , but what does all this mean ?

Basically it means no matter how big or small your budget is, there will be an opportunity to promote your brand or service on TV.

Let me take you through the various options available.